People who are taking a deep breathe about how they live the next stage of their life.
They are people who are in the early stage of retirement (ie over 55) and who feel like a sea-change lifestyle. They are people who are seeking more freedom, more energy, more fun, more health and less stress, less pressure, less responsibility, less noise and less rush.
“Based on the extensive research we have undertaken, there is a significant number of people who are ready to retire and who are definitely looking to change their lives. But to them, the thought of traditional retirement, of stopping or even slowing down, actually scares them. They don’t want to and are not prepared to fit the traditional expectations of retirement”, said Damian.